Digital Strategy & Product Experience

EMMI AG Project

Transforming product packaging into a dynamic digital gateway. This project pioneers a direct-to-consumer channel via QR code, enriching the post-purchase experience and building unparalleled brand transparency.

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3D Mockup of the EMMI AG Project Landing Page

Client
EMMI AG GROUP
My Role
Product Vision & Strategy
Date
June 2025
Website
Live Demo

Project Overview

This project began with the identification of opportunities to bridge the gap between EMMI's physical products and the digital experience of consumers in the modern era. Answer a key market challenge: how can a premium brand like EMMI AG deepen its connection with consumers in a digital-first world? My solution is a seamless digital bridge, initiated by a simple QR code scan on the product packaging.

This platform transforms a static physical product into an interactive storyteller. It grants consumers immediate access to the product's authentic "farm-to-table" journey, showcases EMMI's uncompromising quality standards, and enriches the user experience with recipes and serving suggestions. This isn't just a landing page; it's a new channel for building trust, fostering loyalty, and reinforcing EMMI's core values of craftsmanship and transparency.

Project Goals

My primary objectives were to architect a digital touchpoint that delivers tangible value to both the consumer and the brand, strengthening their bond.

Seamless User Journey

To architect a frictionless transition from a physical product to a rich digital experience with a single scan.

Mobile-First Engagement

To deliver a compelling, mobile-first narrative that presents product information in an elegant and easily digestible format.

Enhance Brand Equity

To reinforce EMMI AG's reputation for quality and innovation, measurably increasing engagement and consumer loyalty.

Technology Stack

I selected a modern web stack focused on performance, scalability, and an optimal user experience—all critical for a mobile-centric platform accessed via QR codes. The core technologies include: HTML5 for semantic structure, CSS3 (Flexbox & Grid) for sophisticated and responsive layouts, and JavaScript (ES6+) for interactive elements. All assets were meticulously optimized to ensure rapid loading times on any network condition.

Future Vision & Long-Term Development

This project was designed not as a one-off campaign, but as a scalable foundation (MVP) for a long-term digital strategy. My vision for its evolution includes:

Data Analytics & Consumer Insights

Integrate analytics to track QR scan data (e.g., location, time, product type). This provides EMMI with invaluable, first-party data on consumer behavior to inform marketing and product strategy.

Personalization Engine

Develop logic to serve personalized content. For example, a user scanning a cheese product in the morning might see a breakfast recipe, while a user in a different country could receive content in their local language.

E-commerce & Retailer Integration

Incorporate a "Buy Now" or "Find a Retailer" feature, using geolocation to direct consumers to the nearest point of sale, directly driving revenue and closing the loop from discovery to purchase.

Loyalty & Gamification

Build a loyalty program where customers can collect points or unlock exclusive content by scanning different EMMI products, fostering repeat purchases and building a community of brand advocates.